As a family
run traditional bricks and mortar electrical store, we have noticed over last
15 years the massive growth of online electrical stores.
The question
for the independent electrical stores such as DR Electrical what has caused
this growth online and how can we compete?
Let us look at
the reason why people are buying online
The main reasons
why customers buy large electrical items such as washing machines and fridge-freezers are:
- the increase in use of the internet across all
age groups,
- Shopping
at home in your own leisure time
- Booking home delivery online
- Better pricing.
What has DR Electrical done as an electrical
retailer to keep up with these changes?
Over the last
6 months, we had to change our business in order to compete.
We still wanted to keep to our roots by offering the best local service for Leicester,
Nottingham and Derby
We took note from
the brick and clicks model used effectively
by John Lewis. We can give the customer the best of both worlds!
Customers can come
and visit our showroom, get the best advice from staff with great product knowledge
and then visit our click and reserve website www.drelectrical.co.uk in order to check stock and reserve their
electrical appliance.
Our website
shows live stock level so the customer can reserve their product in confidence.
We still have many things that we need to improve our online offering, such as payment
online, ability to book in deliveries and installations which will be phased in
within the next 12 months. However, the potential
is there for DR Electrical to be the East midlands best local online electrical
store.
So when you need a new appliance, why not check out our website www.drelectrical.co.uk Or come and visit our showroom at 262 Loughborough road Leicester LE4 5LH
Have a great week
Rob
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