Saturday, 13 September 2014

Why Electrical Stores are Growing Online?

As a family run traditional bricks and mortar electrical store, we have noticed over last 15 years the massive growth of online electrical stores.
The question for the independent electrical stores such as DR Electrical what has caused this growth online and how can we compete?

Let us look at the reason why people are buying online

The main reasons why customers buy large electrical items such as washing machines and fridge-freezers are:
  • the increase in use of the internet across all age groups,
  • Shopping at home in your own leisure time
  • Booking home delivery online
  • Better pricing.

What has DR Electrical done as an electrical retailer to keep up with these changes?
Over the last 6 months, we had to change our business in order to compete. We still wanted to keep to our roots by offering the best local service for Leicester, Nottingham and Derby by offering good value electrical appliances. However, we want to incorporate an online element.

We took note from the brick and clicks model used effectively by John Lewis.  We can give the customer the best of both worlds! 

Customers can come and visit our showroom, get the best advice from staff with great product knowledge and then visit our click and reserve website  in order to check stock and reserve their electrical appliance.

Our website shows live stock level so the customer can reserve their product in confidence. We still have many things that we need to improve our online offering, such as payment online, ability to book in deliveries and installations which will be phased in within the next 12 months.  However, the potential is there for DR Electrical to be the East midlands best local online electrical store.

So when you need a new appliance, why not check out our website Or come and visit our showroom at 262 Loughborough road Leicester LE4 5LH

Have a great week 


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